Privacy Policy for SMS Messaging Compliance

Effective Date: December 16, 2024

Your Privacy Matters
At Road Machinery and Supplies Co., we are committed to protecting your privacy.  This Privacy Policy explains how we collect, use, and safeguard the information you provide when you sign up to receive SMS messages from us.  By subscribing to SMS messages, you consent to the practices described in this policy.

Information We Collect
When you subscribe to our SMS messaging service, we may collect the following information:

  • Phone Number: To deliver SMS messages and manage your preferences.
  • User Interaction Data: Includes message delivery, open rates, and link clicks for analytics and service improvements.
  • Optional Information: Any information you provide voluntarily, such as responses to SMS surveys or feedback.

Note: We do not collect sensitive personal information through SMS messaging.

How We Use Your Information
The information collected is used for the following purposes:

  • Deliver SMS notifications, updates, promotions, and other communications you have subscribed to.
  • Manage your preferences and subscriptions.
  • Analyze and improve our SMS services.
  • Ensure compliance with legal requirements and protect against fraud and misuse.

Note: We will never sell or share your phone number or personal information with third parties for marketing purposes.

How to Opt Out
You may opt out of receiving SMS messages from us at any time by replying “STOP” to any of our messages. Once you opt out, your phone number will be removed from our SMS list, and you will no longer receive messages from us.

Alternatively, you may contact us to opt out or address any concerns:

  • Email: marketing@rmseq.com
  • Phone: 515-471-3274

Third-Party Services
We may use third-party providers to deliver SMS messages on our behalf. These providers are contractually obligated to safeguard your information and use it solely for message delivery purposes.

Data Retention
We retain your phone number and interaction data for as long as necessary to provide SMS messaging services or comply with legal obligations. Once you opt out, your information will be deleted or anonymized unless required for legal or compliance purposes.

Data Security
We implement reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no data transmission or storage system can be guaranteed to be 100% secure.

Children’s Privacy
Our SMS messaging services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

Legal Compliance
This Privacy Policy complies with relevant laws and regulations, including but not limited to:

  • The Telephone Consumer Protection Act (TCPA)
  • The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)

For businesses operating in Minnesota, we also adhere to all applicable state privacy and consumer protection laws.

Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on our website with the effective date clearly indicated. We encourage you to review this policy regularly.

Contact Us
If you have questions or concerns about this Privacy Policy or our SMS messaging practices, please contact us:

  • Email: marketing@rmseq.com
  • Phone: 515-471-3274
  • Mailing Address: Road Machinery and Supplies Co, 5633 Hwy 13 W, Savage, MN 55378

Thank you for trusting Road Machinery and Supplies Co. with your communication preferences.  Your privacy and satisfaction remain our top priorities.